Connecting You With
Your Audience

Presentation and
Media Training 

Present your best self in informal talks, business presentations, keynote speeches and media interviews.

Personal
Coaching
Group
Workshops
Message
Development
Presentation
Design
On-Camera
Practice
On-Call
Support

Story Development and Coaching

Find and amplify the stories of your brand, your mission, your community and your life.

If you were standing here in 1903, you would be in our company's newest factory, surrounded by immense steel rollers, hydraulic presses and a giant cooker...

Paul's dad was an expert fisherman. When Paul was a kid, he used to watch his dad tie elaborate Dropper knots in his line just above the sinker. Paul remembers thinking, "I'll never be able to tie one of those..."

It was New Year's Eve. Pat was reading a book and sipping champagne when she felt a twinge in her breast, then found a lump. She just knew...

One of my absolutely favorite things to do in Minneapolis is to run by St. Anthony Main, past all the historic buildings, and wonder how many footsteps have preceded me...

Marketing Communications

Capture the hearts and minds of your nonprofit, consumer or business audiences.

Strategy

  • Communication Plans
  • Language Frameworks
  • Red Flags & Quick Wins Message Audits

Content

  • Content Development
  • Message Mapping
  • Fundraising Appeals

Delivery

  • Copywriting
  • Scripting for Media & Live Events
  • Taglines, Slogans & Clever Names

John Capecci

Why do you want to connect with your audience and how do you plan to do it? That's the question I help answer. Ever since launching Capecci Communications in 1996, my goal has been to do award-winning work that turns heads and touches hearts. I do that on my own and in partnership with other talented individuals and agencies.

My work ranges from training to coaching to consulting to writing. I'm also co-author of Living Proof: Telling Your Story to Make a Difference, a guide to using personal stories to advocate for change, and I'm a frequent writer and speaker on this and other topics. Read more of my story here and check out work samples below.

Works

Here’s a sampling of work performed for fabulous clients and with talented partners and agencies.

Walker Art Center

Working with the Walker's development department and its education and community programs, I helped tell their donors' stories, train sculpture garden guides and dream up taglines for events like their After Hours parties.

"You help us tell our story in fresh, engaging ways."

Valspar

The lobby of Valspar’s Applied Science and Technology Center uses color, text, sculpture and space to tell stories of the company's innovations. It includes this wall, which captures 200 years in word, image and artifact. I helped develop the stories and content as part of the team from Star.

"We rely on John as our subject matter expert when it comes to organizing stories and content."

National Safety Council

The NSC is one of the many organizations tapping the power of personal stories to advocate for change. Tim Cage and I have helped NSC advocates tell stories about the dangers of distracted driving. Our training workshops are based on our book, Living Proof: Telling Your Story to Make a Difference.

"This book is a must-have for all advocates."

Better Speakers, from A to Z

One of the joys of being a communication trainer: everyone appreciates becoming a better, more confident speaker, no matter the vocation or avocation.

"In the area of speaking, you’ve made me a much better ‘me.’"

WomenHeart

Since 2001, my team of trainers and I have had the honor of preparing 650+ WomenHeart Champions, the “boots on the ground” army of advocates fighting heart disease in women.

"You and your team provided these participants with an amazing amount of confidence and empowerment."

Marcy-Holmes Neighborhood Association

Minneapolis’ oldest neighborhood is now one of its most vibrant—thanks, in part, to the work we've done with Bev Bachel and the MHNA: a website about living near your work, promotional materials, funding proposals and a mobile history tour app that won a 2014 Heritage Preservation Award from AIA-MN.

"John can distill a clamor of voices into one clear vision."

Marriott

An employee-education campaign, delivered as a spoof of a satirical newspaper, including original fake content, horoscopes, comics and crossword puzzles. Dreamed up with the creative minds at The Electric Studio.

"John is always our first choice for high-priority projects...like fake newspapers."

Gilda's Club Twin Cities

They dreamt of a place where no one faces cancer alone. Working with Brandspeak and Bev Bachel, we helped make that dream reality by coaching advocates, creating videos, and writing fundraising appeals and web copy that helped Gilda's Club open their red doors in the Twin Cities.

"You helped us find our voice. Our messaging moved from ‘blah, blah, blah’ to being worth a half a million dollars (in one night!)."

Contact

Let's talk about your audience, your message, your story.

Capecci Communications, Inc.
Minneapolis, Minnesota

612.229.8896

What's on your mind?

Audience photo by Alex Barber, recolored, licensed under CC BY 2.0 - Website by Hellomoon