Connecting You With
Your Audience

Story Development and Coaching

Find and amplify the stories of your brand, your mission and your life.

Stories aren't magic ... unless they are strategic.

The power of your story may not lie in its drama, but in its absolutely perfect relationship to your message.

The ability to see our lives as stories and share those stories with others is at the core of what it means to be human.

Pause a moment for a poem: "Why We Tell Stories"

 by Lisel Mueller

Communication Skills Training

Present your best self in informal talks, business and advocacy presentations, keynote speeches and interviews.

Personal Coaching + Group Workshops
Coaching Certification
Message
Development
Presentation
Design
On-Camera
Practice
On-Call
Support

Marketing Communications

Capture the hearts and minds of your nonprofit, consumer or business audiences.

Strategy

  • Communication Plans + Messaging Platforms
  • Red Flags + Quick Wins™ Message Audits
  • Mission / Vision Workshops

Content

  • Content Development
  • Message Maps
  • Appeals, Pitches and Posts

Delivery

  • Writing / Editing
  • Scripts for Media + Live Events
  • Tags, Slogans, Cleverness

Works

A sampling of recent projects and offerings.

Marriott

An employee-education campaign, delivered as a spoof of a satirical newspaper, including original fake content, horoscopes, comics and crossword puzzles. Dreamed up with the creative minds at The Electric Studio.

"John is always our first choice for high-priority projects ... like fake newspapers."

Marriott

An employee-education campaign, delivered as a spoof of a satirical newspaper, including original fake content, horoscopes, comics and crossword puzzles. Dreamed up with the creative minds at The Electric Studio.

"John is always our first choice for high-priority projects ... like fake newspapers."

Marriott

An employee-education campaign, delivered as a spoof of a satirical newspaper, including original fake content, horoscopes, comics and crossword puzzles. Dreamed up with the creative minds at The Electric Studio.

"John is always our first choice for high-priority projects ... like fake newspapers."

Marriott

An employee-education campaign, delivered as a spoof of a satirical newspaper, including original fake content, horoscopes, comics and crossword puzzles. Dreamed up with the creative minds at The Electric Studio.

"John is always our first choice for high-priority projects ... like fake newspapers."

Marriott

An employee-education campaign, delivered as a spoof of a satirical newspaper, including original fake content, horoscopes, comics and crossword puzzles. Dreamed up with the creative minds at The Electric Studio.

"John is always our first choice for high-priority projects ... like fake newspapers."

Marriott

An employee-education campaign, delivered as a spoof of a satirical newspaper, including original fake content, horoscopes, comics and crossword puzzles. Dreamed up with the creative minds at The Electric Studio.

"John is always our first choice for high-priority projects ... like fake newspapers."

Marriott

An employee-education campaign, delivered as a spoof of a satirical newspaper, including original fake content, horoscopes, comics and crossword puzzles. Dreamed up with the creative minds at The Electric Studio.

"John is always our first choice for high-priority projects ... like fake newspapers."

Marriott

An employee-education campaign, delivered as a spoof of a satirical newspaper, including original fake content, horoscopes, comics and crossword puzzles. Dreamed up with the creative minds at The Electric Studio.

"John is always our first choice for high-priority projects ... like fake newspapers."

Marriott

An employee-education campaign, delivered as a spoof of a satirical newspaper, including original fake content, horoscopes, comics and crossword puzzles. Dreamed up with the creative minds at The Electric Studio.

"John is always our first choice for high-priority projects ... like fake newspapers."

Marriott

An employee-education campaign, delivered as a spoof of a satirical newspaper, including original fake content, horoscopes, comics and crossword puzzles. Dreamed up with the creative minds at The Electric Studio.

"John is always our first choice for high-priority projects ... like fake newspapers."

Marriott

An employee-education campaign, delivered as a spoof of a satirical newspaper, including original fake content, horoscopes, comics and crossword puzzles. Dreamed up with the creative minds at The Electric Studio.

"John is always our first choice for high-priority projects ... like fake newspapers."

John Capecci

Why do you want to connect with your audience and how do you plan to do it? That's the question I help answer. Ever since launching my business in 1996, my goal has been to help clients do award-winning work that turns heads and touches hearts. Whether I'm working on my own or collaborating with talented individuals and agencies, my goal always is to apply creativity and strategy to clients' communication challenges.

I train, coach, consult, strategize, speak and write. Co-founder of Living Proof Advocacy and co-author of Living Proof: Telling Your Story to Make a Difference and proud to support the changemakers of the world. For more of the story, see work samples above.

Contact

Let's talk about your audience, your message, your story.

Capecci Communications, Inc.
201 6th St. SE #210
Minneapolis, Minnesota 55414

612.229.8896

What's on your mind?

Audience photo by Alex Barber, recolored, licensed under CC BY 2.0 - Website by Hellomoon.